"Our membership nearly doubled in a year, thanks in a large part to Ante Up."

- Steve Blay, Vice President of Operations, Advanced Poker Training

ADVERTISE

Ante Up publishes the most widely distributed poker magazine in the United States – but we’re much more than a magazine! Read on to learn how Ante Up can also help promote your casino or business through AnteUpMagazine.com, our Regional web editions, the Ante Up Poker Tour, the Ante Up PokerCast and Ante Up Cruises!

CHRIS CRONIN, DIRECTOR OF SALES

(480) 217-2589

cronin@anteupmagazine.com

Subtitle

PRINT

Ante Up, YOUR Poker Magazine, is dedicated to everyday players and their poker rooms! Read any other poker publication and you’ll see story after story about big-time pros winning big-time pots. But 95% of poker players aren’t at that level. And likely never will be. So that’s why we call Ante Up “YOUR Poker Magazine.” We highlight the accomplishments of the players who win local or regional tournaments, hit a bad-beat jackpot or qualify for the World Series of Poker through their local poker rooms. We print most news, photos and results we receive from poker rooms for free each month, as well as provide free listings of promotions and tournaments in poker rooms. We have a team of Ambassadors nationwide who report each month on the region where they live and play! Our magazine is split into three sections – News, which is further subdivided into West, Southwest, South, Northeast and Midwest sections, Strategy and Where To Play listings.

  • Frequency: Monthly (12 issues a year)
  • Audience: 40,000 physical press run, plus downloads and views of issue from AnteUpMagazine.Com.
  • Distribution: Available for free in more than 280 poker rooms and casinos nationwide, adding more each month. Subscription service available and all issues are archived and available for free on AnteUpMagazine.Com.

CHRIS CRONIN, DIRECTOR OF SALES

(480) 217-2589

cronin@anteupmagazine.com

RATES

  • All rates are per issue and net.
  • All rates include a 728×90 banner in rotation on AnteUpMagazine.Com.
  • All rates are for production-ready materials. We can recommend quality freelance artists for our clients.
  • Frequency discounts available.

PREMIUM POSITIONS

  • Back cover: $8,000
  • Pages 2/3 doublespread: $8,000
  • Doublespread before editorial: $6,000
  • Full page (opposite Publisher’s Column, Masthead or Contents pages): $3,000
  • Inside back cover (doublespread): $4,000
  • Inside back cover (single page): $2,000
  • Half page (left-hand vertical read on Publisher’s Column, Masthead or Contents pages): $2,000

NEWS SECTION

  • Doublespread: $4,000
  • Full page: $2,000
  • Half page: $1,000

STRATEGY OR WHERE TO PLAY SECTIONS

  • Full page: $1,500
  • Half page: $750
  • Quarter page: $500

CALENDAR

SEPTEMBER 2019
Space/materials deadline: Aug. 21
Publication date: Sept. 4

OCTOBER 2019
Space/materials deadline: Sept. 18
Publication date: Oct. 2

NOVEMBER 2019
Space/materials deadline: Oct. 16
Publication date: Oct. 30

DECEMBER 2019
Space/materials deadline: Nov. 13
Publication date: Nov. 27

JANUARY 2020
Space/materials deadline: Dec. 11
Publication date: Dec. 25

FEBRUARY 2020
Space/materials deadline: Jan. 15
Publication date: Jan. 29

MARCH 2020
Space/materials deadline: Feb. 12
Publication date: Feb. 26

APRIL 2020
Space/materials deadline: March 11
Publication date: March 25

MAY 2020
Space/materials deadline: April 8
Publication date: April 22

JUNE 2020
Space/materials deadline: May 6
Publication date: May 20

JULY 2020
Space/materials deadline: June 3
Publication date: June 17

AUGUST 2020
Space/materials deadline: July 22
Publication date: Aug. 5

SEPTEMBER 2020
Space/materials deadline: Aug. 19
Publication date: Sept. 2

OCTOBER 2020
Space/materials deadline: Sept. 16
Publication date: Sept. 30

NOVEMBER 2020
Space/materials deadline: Oct. 14
Publication date: Oct. 28

DECEMBER 2020
Space/materials deadline: Nov. 11
Publication date: Nov. 25

JANUARY 2021
Space/materials deadline: Dec. 9
Publication date: Dec. 30

SPECIFICATIONS

  • Email finished ads to advertising@anteupmagazine.com
  • Please submit materials as PDFs (please send doublespread PDFs as one page)
  • All sizes in inches
  • All ads are four color

Doublespread
Live: 15.5 x 9.75
Trim: 16.5 x 10.75
Full bleed: 17 x 11.25

Full page
Live: 7.25 x 9.75
Trim: 8.25 x 10.75
Full bleed: 8.5 x 11.25
Back cover: 8.75 x 11.25

Half page (horizontal)
Live: 7.25 x 4.875
Trim: 8.25 x 5.375
Full bleed: 8.5 x 5.625

Half page (vertical)
Live: 3.625 x 9.75
Trim: 4.125 x 10.75
Full bleed: 4.375 x 11.25

Quarter page
Live: 3.625 x 4.875

ONLINE

We are excited to debut our brand new, modern AnteUpMagazine.Com with several new ways to connect with Ante Up fans, including geo-targeted banner ads. But our online presence goes well beyond our website. We produce the weekly Ante Up PokerCast, regular Ante Up E-Newsletters, dedicated e-blasts to our Tour and Cruise partners and, coming soon, web-based regional editions of our print magazine!

CHRIS CRONIN, DIRECTOR OF SALES

(480) 217-2589

cronin@anteupmagazine.com

BANNER ADS

728×90 web banners are included for free in all print contracts, and run on all pages on AnteUpMagazine.com as well as in news posts.

Coming soon will be web-only packages that will give advertisers control over where on AnteUpMagazine.com their ads run and, via geo-targeting, what visitors see them.

ANTE UP POKERCAST

The Ante Up PokerCast is the longest continually-running poker podcast in the world, having never missed a week since 2005, with listeners in all 50 states and more than 35 countries who automatically receive each episode through iTunes, Android and RSS subscriptions.

Contact us for details on a custom-designed sponsorship package, which can include title sponsorship, audio ads or segment sponsorships.

E-BLASTS

Ante Up sends regular e-newsletters to more than 5,000 readers. Ask us about sponsorship possibilities.

All of our Ante Up Poker Tour and Ante Up Poker Cruise partners get dedicated e-blasts to our entire database includes with their sponsorship packages.

Coming soon! Regional newsletters featuring region-specific digital editions of our print coverage.

REGIONAL WEB EDITIONS

Coming soon!

We will be repackaging each print issue into five regional editions for our readers in the West, Southwest, South, Northeast and Midwest, giving advertisers new options to reach specific readers in a cost-effective, digital manner.

LIVE EVENTS

Since 2012, the Ante Up Poker Tour has given poker rooms a way to leverage Ante Up’s nationwide brand to attract players to their property in a way that unique from every other tour product in the marketplace. Also, our Ante Up Poker Cruise packages are a great way for poker rooms to reward players or attract new ones, and on-board sponsorships are available as well.

CHRIS CRONIN, DIRECTOR OF SALES

(480) 217-2589

cronin@anteupmagazine.com

ANTE UP POKER TOUR

The Ante Up Poker Tour is unlike every other tour package in that our host properties are free to name, design and run their series however they wish, with Ante Up providing generous marketing support through all of our products. Also, with our Championship packages, there is no revenue share, so all proceeds taken by your property stay with your property!

ANTE UP POKER TOUR CHAMPIONSHIP PACKAGES
Ante Up Magazine

  • Three doublespread ads, eight full-page ads and one back cover ad.
  • Half-page announcement article, full-page preview article, two-page recap article with Main Event winner on the cover of the magazine

AnteUpMagazine.Com

  • All print coverage posted online, plus daily updates from the event
  • Three 728×90 banners in rotation for 12 months
  • Dedicated internal webpage on AnteupMagazine.Com for event
  • All event details on AnteUpPokerTour.Com
  • Frequent mentions of event on the Ante Up PokerCast

Ante Up Social Networking

  • Pre-event posts on Ante Up’s Facebook/Twitter feeds, plus daily updates during event
  • Dedicated e-blast to Ante Up database

PokerNews.Com Live Reporting

PokerNews.Com, the most popular poker website, provides live reporting of all Ante Up Poker Tour Championship Main Events at no additional cost.

RATE
$3,000 per month for 12 months (limited to 12 properties per year)
Ante Up takes no portion of entry fees for Ante Up Poker Tour Championship events, but all championship events must withhold $1,650 from the prize pool(s) for one Ante Up World Championship seat

ANTE UP POKER TOUR REGIONAL PACKAGES
Ante Up Magazine

  • Two full-page ads
  • Half-page preview article and full-page recap article

AnteUpMagazine.Com

  • All print coverage posted online, plus daily updates from the event
  • One 728×90 banner in rotation for two months
  • Link to event details on AnteUpPokerTour.Com
  • Frequent mentions of event on the Ante Up PokerCast

Ante Up Social Networking

  • Pre-event posts on Ante Up’s Facebook/Twitter feeds, plus daily updates during event
  • Dedicated e-blast to Ante Up database

RATE
$4,000 in advance, plus $10 for every entry in the series over 400. For every entry in the series over 400, host location gets a $10 future advertising credit
All regional events must withhold $1,650 from the prize pool(s) for one Ante Up World Championship seat

TOUR AND EVENT SPONSORSHIPS

Companies looking to get their products or brand in front of thousands of poker players can sponsor individual events or the overall tour. Contact us for details on a custom-designed package.

ANTE UP POKER CRUISE

As many as five times a year, Ante Up Poker Cruises welcome players aboard regularly scheduled Royal Caribbean sailings to enjoy poker and camaraderie in a professionally staffed and equipped poker room.

POKER ROOM GIVEAWAYS

Ante Up makes it easy for poker rooms to give cruise packages away to their players in any manner they wish with Ante Up providing generous media exposure for our partners. Giveaways can be completely player-funded, as well.

Contact us for details.

ANTE UP SET SAIL SERIES

Poker rooms willing to commit to host a series of at least five events and withhold enough money from each prize pool to send each champion on an Ante Up Poker Cruise can host an Ante Up Set Sail series.

Package includes:

  • One half-page Ante Up Magazine ad for every five tournaments in the series.
  • Preview and recap articles in Ante Up Magazine
  • 728×90 banners in rotation from receipt through end of series
  • Event details on AnteUpPokerTour.Com
  • Pre-event posts on Ante Up’s Facebook/Twitter feeds, plus daily updates during event
  • Dedicated e-blast to Ante Up database

SPONSORSHIPS

Contact us for details on a custom-designed package for a sponsorship of individual sailings or an entire year of sailings.

DEMOGRAPHICS

Ante Up’s demographic information is generated through our annual Ante Up Reader Survey:

Gender

  • Male: 56%
  • Female: 44%

Age

  • 18-24: 6%
  • 25-34: 27%
  • 35-44: 28%
  • 45-54: 21%
  • 55-64: 13%
  • 65 and older: 6%

Household income

  • Less than $20,000: 5%
  • $20,000-$40,000: 14%
  • $40,001-$60,000: 21%
  • $60,001-$80,000: 16%
  • $80,001-$100,000: 11%
  • $100,000 or more: 14%
  • Declined to answer: 20%

What other forms of gaming do you enjoy?

  • Table games: 22%
  • Lottery: 14%
  • Slot machines: 18%
  • Sports betting: 13%
  • Parimutuel wagering: 7%
  • Bingo: 7%
  • Daily fantasy sports: 5%
  • None of the above: 15%

POLICIES

  • Payment: Payment for new clients is due before first insertion. Returning clients are billed on a Net 30 basis. Ante Up reserves the right to impose a late-payment finance charge on all past due accounts.
  • Material acceptance: All advertising is subject to approval of the publisher, who reserves the right to refuse any advertising. The publisher will label as “advertising” any advertisement that resembles editorial. Any reference to Ante Up in advertising, promotional material or merchandising is subject to the approval of the publisher.
  • Material responsibility: Advertisers or representative agencies are responsible for submitting print-ready copy. An additional fee will be charged for advertising creation. Advertiser/agency is liable for space if no copy is furnished by the published art deadline. Publishers reserves the right to alter advertising material that is at variance with Ante Up mechanical specifications, with the advertisers liable for the costs of those alterations.
  • Material authorization: All advertisements are accepted and published by the publisher on the representation of the agency and advertiser that both are authorized to publish the entire contents and subject matter of the advertisement. In consideration of an advertisement, the advertiser and agency, joint and severally, will indemnify and hold harmless the publisher, its officers, agents and employees, against expenses (including legal fees) and losses resulting from the publication of contents of the advertising, including, without limitation, claims or suits for libel, defamation, violation of right of privacy, copyright infringement or plagiarism.