Rumble, a high-growth video platform and cloud services provider, announced today its partnership with Barstool Sports, one of the most influential sports, lifestyle, and entertainment brands on the internet. The partnership will provide Rumble users with access to all Barstool Sports content on the platform, including live streams. Additionally, Barstool Sports will market and promote Rumble as their preferred video home.
The wide-ranging partnership will also include an advertising arrangement under which both companies will help bring brand advertisers to the Rumble platform. Another big step for both companies – Barstool Sports will get access to the Rumble Cloud as its service provider for essential cloud services like computing, storage, and network.
The partnership is expected to benefit both companies in terms of expanding their audiences, enhancing their content offerings, and increasing their revenue streams. In the past three years, Barstool Sports has grown its audience by 194% and reached 1.6B podcast downloads, along with successful merchandising with 5 million units of apparel, licensed products, and accessories sold. Rumble has also seen rapid growth in its user base and engagement metrics since its launch in 2017.
“I’m excited about Rumble’s commitment to sports and broadening audiences,” said Dave Portnoy, Founder of Barstool Sports. “With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.”
“The partnership with Barstool Sports is a major step in pursuit of our mission to continue building a portfolio of widely popular sports and entertainment content,” said Rumble Chairman and CEO Chris Pavlovski. “Rumble is quickly emerging as a leading platform for the under-30 demographic, and we’re excited for Barstool Sports to be a significant part of our rapid growth,” he added.