As a senior gaming analyst for Ante Up Magazine, I’ve spent the past few weeks conducting an in-depth look into Wow Vegas to see how this sweepstakes site keeps attracting new players and keeps them coming back.
With 140+ sweepstakes sites now available for players to choose from, how does this veteran casino in the space do it?
My findings reveal why savvy players keep returning and how they maximize their rewards at this celebrity back site.
Doubling Down on the ‘Wow’ Factor
The sweeps casino space has become increasingly competitive, but Wow Vegas continues to dominate.
There are two things casino players love: free perks and glitz and glam.
Key finding: By distributing 35% more free sweeps coins than industry average and featuring exclusive titles from top developers they have remained very competitive to keep players coming back.
Another way of attracting new players is through their use of celebrity backed appeal.
Wow Vegas taps into aspirational marketing by using the celebrity endorsement of Paris Hilton and integrating her into their site. By using glamorous images of Paris Hilton they have aligned their site with the authentic aspirations of people aspiring to achieve this lifestyle through winning big on their site.
Here is an example of this at work from their homepage:
The use of the term “Win” combined with “Paris” makes the suggestion that anyone can achieve the same level of success and status that Paris has through playing slots.
A Closer Look at Wow Vegas’ Free Coin Offers
Another key aspect to their success is all of their free coin offers.
After researching the site, I have documented a complete breakdown of all of their current bonuses:
New Player Bonuses
Instant Sign-Up Bonus: 1,000,000 Gold Coins + 30 SC (Sweeps Coins)
First Purchase Match: 150% bonus + 30 Free SC (minimum $9.99 deposit)
Ongoing Rewards
Daily Login Bonus: Up to 10,000 Gold Coins for consecutive logins
Social Media Giveaways: 5-10 SC weekly through their Facebook and Twitter
Email Promotions: Exclusive coin bundles for subscribed players
Loyalty Program: 7 levels (too many levels to list all)
Mail-in: 3 Sweeps Coins per envelope
As Tyler Darby uncovered in his free coins report, VIPs have the chance to earn 25 million WOW Coins and 500 free SC every 24 hours. This is a huge incentive that keeps loyal players returning every day so they can try to collect on this offer.
Advanced Bonus Strategies
Players have also become sophisticated in how they use free coins collected at sweepstakes casinos. Instead of squandering sweeps coins on a few spins, players are using different approaches on how they play with free coins to improve their chances of winning.
- The Stacking Method
Combine social media, email, and login bonuses daily until a sizable bankroll is built. Some players go after every bonus available to stack them to build their bankroll faster. - The Weekend Warrior
Save all coins for the weekend. When the work week is over, playing slots on Friday nights can be a way to escape and enjoy some downtime and using up free coins collected during the week. - The High-Roller Approach
Focus exclusively on high-payout games. Either games with a high RTP or Jackpots. After all this is gambling and here is no better way to try and hit a jackpot than with free coins.
So having bonuses that allow players to employ these strategies is a way to keep them coming back.
Final Assessment
Integrated Celebrity Endorsements + Lucrative Bonuses = A Winning Combination for Wow Vegas.
By combining these two elements, Wow Vegas has unlocked a winning combination to stand out in a competitive marketplace and keep players returning. It’s no wonder that they are one of the top social casinos today with over a million monthly active players.
