Las Vegas-based Fertitta Interactive LLC, which owns the UFC and Station Casinos, has been approved for an interactive gaming license from the Nevada Gaming Commission as a service provider of online poker in Nevada.
The license will allow Fertitta Interactive to provide real-money online poker under its new Ultimate Gaming brand. Fertitta began developing Ultimate Gaming when it acquired gaming company CyberArts Licensing LLC last October. The first offering from the company was Ultimate Poker, a free platform which launched on Facebook in June.
The Fertitta group said at this month’s hearing with the Nevada Gaming Control Board that Ultimate Gaming’s entrance into the real-money online poker market will allow it to expand its Las Vegas staff from 26 to about 100 by next year.
"With our unique ability to leverage the overlapping demographics between online gaming, traditional gaming and the worldwide sports and entertainment brand of the UFC, Ultimate Gaming is ideally positioned to rapidly capture a significant following in the United States and throughout the globe," said Tom Breitling, chairman of Ultimate Gaming.
Fertitta’s hearing Thursday came shortly after the Nevada Gaming Commission met with Boyd Gaming, which received interactive gaming license as an operator. The NGC will next meet with the Golden Nugget to round out Thursday’s interactive license hearings.
Photo courtesy of Ultimate Gaming Facebook page.