Caesars Entertainment Interactive, 888 Extend Licensing Deal to U.S.



On Tuesday, 888 Holdings and Caesars Interactive Entertainment announced they were extending their U.K. licensing agreement to the United States. 888 said it will see Dragonfish, the business-to-business division of 888, power a selection of Caesars’ poker brands once online gaming is legalized and regulated in the U.S.

"Utilizing 888’s state of the art poker platform, the agreement will allow the launch of a real money offering immediately as either federal or state based regulation is finalized and upon licensing by gaming authorities," 888 said in a statement.

Last month, 888 was among five entities to apply for licenses to operate in Nevada. The company filed as a publicly traded corporation called 888 US Limited, and was seeking to exist as a manufacturer, distributor and service provider in Nevada when online poker is legalized.

Caesars and 888 inked a deal last March to combine the power of the Caesars name with 888’s gaming platform to help expand the World Series of Poker brand in the U.K. Caesars Interactive Entertainment CEO Mitch Garber said that the company chose to work with 888 because it already has the necessary hardware and software and would save Caesars the trouble of writing its own programs.

"888 has been successfully driving the World Series of Poker brand in the U.K. for the past three years, and with current momentum toward either a federal or state by state regulatory environment, 888 is uniquely positioned to support either outcome, without delay," Garber said on Tuesday, according to Gaming Intelligence.

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Ante Up Magazine

Ante Up Magazine